{"product_id":"seikjust-mod-purple","title":"Datejust (Purple) | NH35 Custom Mod Watch","description":"\u003cp\u003ePurple is a decision.\u003c\/p\u003e\n\n\u003cp\u003eAlmost nobody wears a purple dial, which is exactly the argument for one. Deep purple under a silver fluted bezel, on a silver jubilee bracelet, in a case shape people already read as expensive. That design sits behind jeweller's glass.\u003c\/p\u003e\n\n\u003cp\u003eFrom two metres away it looks black and formal. Up close, when you turn your wrist to check the time, it is unmistakably purple. That gap between the two is the whole appeal, and only the people you let close enough get to see it.\u003c\/p\u003e\n\n\u003ch2\u003eThe dial is the fun part. This is the serious part.\u003c\/h2\u003e\n\n\u003cp\u003eThe Seiko NH35 automatic sits behind it: 21,600 beats per hour, hacking seconds, hand-winding, about 41 hours of power reserve. No battery, ever. It winds itself off the motion of your arm, and any watchmaker on earth can service it.\u003c\/p\u003e\n\n\u003cp\u003eThe case is stainless steel in 36mm, 39mm or 41mm, and the crystal is sapphire, so the purple stays behind clear glass rather than a scratched window. The dial carries a date display.\u003c\/p\u003e\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003eMovement\u003c\/td\u003e\n\u003ctd\u003eSeiko NH35 automatic, 21,600 bph, approx. 41-hour power reserve\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCase\u003c\/td\u003e\n\u003ctd\u003eStainless steel, 36mm, 39mm or 41mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDial\u003c\/td\u003e\n\u003ctd\u003ePurple, date display\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBezel\u003c\/td\u003e\n\u003ctd\u003eFluted, silver tone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBracelet\u003c\/td\u003e\n\u003ctd\u003eJubilee-style stainless steel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCrystal\u003c\/td\u003e\n\u003ctd\u003eSapphire\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWater rating\u003c\/td\u003e\n\u003ctd\u003e5 ATM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch2\u003eWhat this price actually buys\u003c\/h2\u003e\n\n\u003cp\u003eThe watch this design echoes sells for more than fifty times this price, and a routine service on it costs more than this entire watch. Here, one price buys the whole thing: a genuine Seiko automatic under sapphire, built to order for you and regulated by hand. Nobody needs to know what it cost. That part is yours.\u003c\/p\u003e\n\n\u003cp\u003ePick your size above and start your build. You will get photos of your finished watch before it ships. Then you will get the watch.\u003c\/p\u003e","brand":"Rosevari Watches","offers":[{"title":"36mm","offer_id":43899084275778,"sku":"RV-DJ-PURPLE-36","price":212.0,"currency_code":"USD","in_stock":true},{"title":"39mm","offer_id":43899084308546,"sku":"RV-DJ-PURPLE-39","price":212.0,"currency_code":"USD","in_stock":true},{"title":"41mm","offer_id":43944161869890,"sku":"RV-DJ-PURPLE-41","price":212.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/5107\/4882\/files\/seikjust-mod-purple.png?v=1786278293","url":"https:\/\/seikowatchmod.com\/products\/seikjust-mod-purple","provider":"Rosevari Watches","version":"1.0","type":"link"}